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The Rise and Fall of Gambling Sponsors in the Premier League
But is the damage unrepairable? After a decade of domination, betting companies will experience a retirement of their own. The 2003/24...

Lily Thornhill
Jan 242 min read
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The G-Tech is a Fortress; can anyone break through?
We are fourteen games into the Premier League season and Brentford are  STILL unbeaten at home. And not only unbeaten, but they are also...

Lily Thornhill
Dec 10, 20245 min read
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The 12th Man
Let’s take ourselves back to lockdown football. After months of anticipation, the Premier League returned to the screens. The excitement...

Lily Thornhill
Nov 21, 20242 min read
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Shirt swapping at half-time: Disrespect or Flattery?
The ode of shirt swapping. A tradition of the beautiful game. Regardless of the game’s nature, the fights, the losses - there is a...

Lily Thornhill
Nov 21, 20242 min read
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Will outspending other clubs win you the Premier League?
Money is a crucial luxury in football. Each season, clubs splash the cash in hopes of lifting silverware, but most of the time, they fall...

Lily Thornhill
Nov 21, 20242 min read
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The Blackout: An outdated financial burden
In the 1960s, a football Chairman made a decision that he likely wouldn't have guessed, is a major point of footballing contention, more...

Lily Thornhill
Nov 20, 20244 min read
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